Magnus Wallin, Interactive Art Director, Portfolio

SELECTED WORKS 2008 - 2009
VOLKSWAGEN / THE FUN THEORY

IDEA CONCEPT - COMPETITION CONTRIBUTION
My contribution to Volkswagens Thefuntheory competition (Swedish).

DATE: December 2009
CLIENT: Volkswagen
MY ROLE: Idea concept together with Alicia Rissler
SITE: www.rolighetsteorin.se
FORTUM / EASIER AND MORE FUN
NEW FRESH DESIGN FOR CUSTOMER PAGES AND ORDERING PROCESSES
Fortum start page Fortum ordering process Fortum my pages Fortum my pages 2
Previous
Previous
Finding the right electricity offer can be a troublesome journey. Using a more colorful palette, simplistic information navigation and 3D animations we redesigned Fortums ordering processes, customer pages, invoice information and more. We made the process more fun and easier to understand. 3D-animations updating online while choosing different enivronmental choices also made that aspect more apparent.

DATE: November 2009
CLIENT: Fortum
MY ROLE: Art Direction, Interaction / Web design
SITE: www.fortum.se
SVENSKA SPEL / SPELKLOCKAN (GAME TIMER)
WIDGET FOR WINDOWS AND OSX, MOBILE APP, CAMPAIGN SITE, BANNERS
Svenska Spel Campaignsite Svenska Spel Widget Svenska Spel Mobile App Svenska Spel Banners
When it comes to keep track of time, research shows that it works best if the player himself set his time limit for playing, and then get reminded when the limit is reached. We created useful tools to help players control their gaming and promoted them on Svenska Spels web.

DATE: June 2009
CLIENT: Garbergs agency, Svenska Spel
MY ROLE: Application ideas, interaction design
SITE: www.spelalagom.se
SPACE IS THE LIMIT / HYPER ISLAND PROMOTION
Space is the limit Space is the limit message view Space is the limit PR
Previous
Previous
In the world of today there is an overload of commercial messages which makes it difficult to reach out. We found free space in outer space. On Spaceisthelimit.com anyone could submit a written message. All messages were gathered and then sent out to space, in collaboration with the Swedish Space Corporation and Rocket Rexus 5.

DATE: February 2009
CLIENT: Interactive Art Director Class 2009
MY ROLE: Co-concept, sponsorship director
SITE: www.spaceisthelimit.com
OSTECH IMPLANTS
BRAND IDENTITY, DM, NEWSLETTER, ADS...
Ostech Bridge Ostech Brand Ostech Brand guidelines Ostech Brand Email Newsletter Ostech Brand Christmas Card Ostech Brand Ads Ostech Brand DM Ostech Product Brands
Previous
Previous
I am working closely with the tooth implant company Ostech building their brand. Creating graphical profile, direct marketing campaigns, product brand design and more.

DATE: August 2008 - Present
CLIENT: Ostech Implants AB
MY ROLE: Concept, Art DIrection & design
STUDENTMEDIA / STUDENT CAREER WEB SERVICE
IDEA CONCEPT & DESIGN
Student career startpage Student career symbols Student career wireframes Student career sitemap
Previous
Previous
During my time at Hyper Island me and some classmates helped the company Studentmedia to develop their web concept Studentkarriär (Student career). The idea was to create a plattform where students and companies could meet. After i was finished with my studies at Hyper Island i was contacted by Studentmedia with a request to also redesign the web page. It is still under construction and currently there is only a prototype of the new site design.

DATE: January - December 2009
CLIENT: Studentmedia
MY ROLE: Idea concept / Web design
SITE: Prototype site
BIBBLAN - THE NEW LIBRARY
BRAND IDENTITY, WEB SERVICES, TECH...
Bibblan - The new library Bibblan - The new library Bibblan - The new library Bibblan - The new library Bibblan - The new library Bibblan - The new library
Previous
Previous
We came up with an idea on how to make it more fun and interesting to consume culture through the public library. This we propose to be done through a new name, a new graphical profile, a modern and fun online service, OLED screen computers placed where consumers are during movement or daily breaks, exhibitions and making the existing libraries more accessible both in their interiors and what they can offer.

DATE: January 2009
CLIENT: Stockholm City Library - School project
MY ROLE: Concept, Idea, research and Art Direction together with Lea Kovac (Hyper Island).
THIRD INITIATIVE UGANDA
BRAND IDENTITY, BUSINESS DEVELOPMENT
Third Initiative Third Initiative Third Initiative
Previous
Previous
Working together with the founder of Third Initiative, Mr. Charlie King i created the brand identity for Third Initiative. I also came up with an idea for a brand new IT specialised division called each one IT that specialises in supplying modern IT-solutions for companies in Ugandan and other African countries. Currently i also assist in developing business proposals to use on their next visit in Uganda.

DATE: 2008 - Present
CLIENT: Third Initiative
MY ROLE: Concept, Art DIrection, design & business development
LE LABOUREUR / SHARE YOUR TREND DISASTER STORIES
SOCIAL COMMUNITY, VIRALS, CHARACTER DESIGN
Le Laboureur Third Initiative Le Laboureur Le Laboureur
Previous
Previous
We came up with an idea on how to raise the brand awareness for the French work wear clothes: Le Laboureur.We created a web service where users could share their trend disaster stories through videos, photos etc. We used an animal character, as the representative for Le Laboureur, to give the campaign a humorous touch.

DATE: December 2008
CLIENT: Le Laboureur - School project
MY ROLE: Concept Idea, characer design & motion/animation
ICA - DAILY MENU
ONLINE SERVICE CONCEPT, IPHONE APP
ICA - Daily Menu ICA - Daily Menu ICA - Daily Menu ICA - Daily Menu
Previous
Previous
We came up with an idea make ICA more interesting for students. We creates a mobile service where customers could choose different price groups and type of food. Based on that information the customer then would receives a shopping list for ingredients and an automatic code for easy payment to complete the purchase. A speaker voice and movie clip for the recipe then provides instructions to make the actual meal.

DATE: November 2008
CLIENT:ICA - School project
MY ROLE: Concept Idea, design
RFSU / TRUST IN LUST
INFORMATION SITE DESIGN
RFSU - Trust in lust RFSU - Trust in lust RFSU - Trust in lust
Previous
Previous
RFSU, The swedish organisation for sexual equality needed an easy way to give easy access to information about ther new toys. They were to be sold all over Sweden in apothecary shops. Among many other things an information page was created. I made some initial styleboards and animation idéas.

DATE: June 2008
CLIENT: RFSU
MY ROLE: Styleboard concept, animation ideas
MOTION DESIGN & INSPIRATIONAL PROJECTS
VARIED MOTION ANIMATION PROJECTS
inspirational sketches inspirational sketches inspirational sketches inspirational sketches inspirational sketches inspirational sketches inspirational sketches inspirational sketches
Previous
Previous
When i find some spare time i create Character design and motion animations for fun. I will update with more as soon as i can.
SHORT INFORMATION ABOUT ME
Marketing manager, Art Director and designer. Experience from a wide range of advertising and communication projects. Currently working hard to find the best ways to use digital channels for development of b2b relations within dental implant networks. loves to be inspired by others and contribute to a creative marketing process with a wide range of skills. Always interested in new opportunities.

EXPERIENCE:
2010 03-Present / Marketing Manager, Ostech AB
2008 08-Present / Part time freelance Art Director
2009 03-2009 07 / Internship at Garbergs advertising agency
2008 08-2009 07 / Interactive Art Director, Hyper Island, Stockholm, Sweden (EDU)
2008 08 / UGL,Understanding Group Leadership, Hyper Island, Stockholm, Sweden (EDU)
2007 01-2008 08 / Art Director assistant at MMX Reklambyrå
2006 05-2006 12 / Project management, Design Augusti DM
2005 05-2007 06 / IHM Business school, Marketing, Law, Economics (EDU)
2002 06-2006 06 / Art Direction, Graphic Design and Copywriting at Preem Petroleum Inhouse Marketing
2000 01-2002 01 / Actor studies, Calle Flygare Actor School (EDU)
1999 08-2002 06 / Varied sales jobs, freelance
1996 08-1999 06 / Nature Science High School (EDU)

CELL: +46 704 38 47 76
E-MAIL: magnus.wallin@hyperisland.se
Facebook
LinkedIn