Magnus Wallin, Interactive Art Director, Portfolio

SELECTED WORKS
HÄLSOKUBEN
BRAND PLATFORM / VISUAL PROFILE / CAMPAIGN CONCEPTS
HK Example Communication HK Example Profile HK Example Web
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As a freelance art director and brand strategy consultant i developed a brand platform through brand workshops etc. as well as a visual profile, homepage and campaign concepts for the Swedish health company Hälsokuben.

CLIENT: Hälsokuben
MY ROLE: Brand platform consultant / art direction
SITE: Homepage

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TEFAL
AD CONCEPT
Tefal-pannkaksdagen Tefal-pannkaksdagen
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Tefal wished to raise the awareness of the pancake day in Sweden and sell more frying pans. I created a text based ad concept using traditional Swedish children jokes.

CLIENT: Tefal Sweden
MY ROLE: AD Concept, Copywriting, design

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OSTECH @ SWEDENTAL
EVENT
Ostech Swedental Ostech Swedental Ostech Swedental Ostech Swedental Ostech Swedental Ostech Swedental
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For Scandinavias largest dental fair i worked closely with the event agency Joels House. I designed a booth with a strict product focus and lots of space for social activities. I collaborated with Swedish paint artists who created stunning art with a dental focus, which gained a lot of attention, both at the fair and in dental press. A guessing competition with a large crystal as first price also drew a lot of new potential customers to the booth. Ad campaigns, DM and email newsletters bombarded the market before and after the event.

CLIENT: Ostech Implants AB
MY ROLE: Project management, Art Direction


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OSTECH
BRAND IDENTITY,DM,NEWSLETTER,ADS...
Ostech Bridge Ostech Brand Ostech Brand guidelines Ostech Brand Email Newsletter Ostech Brand Christmas Card Ostech Brand Ads Ostech Brand DM Ostech Product Brands
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I am working closely with the tooth implant company Ostech building their brand. Creating graphical profile, direct marketing campaigns, product brand design and more.

CLIENT: Ostech Implants AB
MY ROLE: Business development, Brand Concept & Art Direction


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VOLKSWAGEN / THE FUN THEORY

IDEA CONCEPT - COMPETITION CONTRIBUTION
My contribution to Volkswagens Thefuntheory competition (Swedish).

CLIENT: Volkswagen
MY ROLE: Idea concept together with Alicia Rissler
SITE: www.rolighetsteorin.se

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FORTUM / EASIER AND MORE FUN
NEW FRESH DESIGN FOR CUSTOMER PAGES AND ORDERING PROCESSES
Fortum start page Fortum ordering process Fortum my pages Fortum my pages 2
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Finding the right electricity offer can be a troublesome journey. Using a more colorful palette, simplistic information navigation and 3D animations we redesigned Fortums ordering processes, customer pages, invoice information and more. We made the process more fun and easier to understand. 3D-animations updating online while choosing different enivronmental choices also made that aspect more apparent.

CLIENT: Fortum
MY ROLE: Art Direction, Interaction / Web design
SITE: www.fortum.se

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SVENSKA SPEL / SPELKLOCKAN (GAME TIMER)
WIDGET FOR WINDOWS AND OSX, MOBILE APP, CAMPAIGN SITE, BANNERS
Svenska Spel Campaignsite Svenska Spel Widget Svenska Spel Mobile App Svenska Spel Banners
When it comes to keep track of time, research shows that it works best if the player himself set his time limit for playing, and then get reminded when the limit is reached. We created useful tools to help players control their gaming and promoted them on Svenska Spels web.

CLIENT: Svenska Spel
MY ROLE: Application Concept & Design
SITE: www.spelalagom.se

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SPACE IS THE LIMIT / HYPER ISLAND PROMOTION
Space is the limit Space is the limit message view Space is the limit PR
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In the world of today there is an overload of commercial messages which makes it difficult to reach out. We found free space in outer space. On Spaceisthelimit.com anyone could submit a written message. All messages were gathered and then sent out to space, in collaboration with the Swedish Space Corporation and Rocket Rexus 5.

CLIENT: Interactive Art Director Class 2009
MY ROLE: Co-concept, sponsorship director
SITE: www.spaceisthelimit.com

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THIRD INITIATIVE UGANDA
BRAND IDENTITY, BUSINESS DEVELOPMENT
Third Initiative Third Initiative Third Initiative
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Working together with the founder of Third Initiative, Mr. Charlie King i created the brand identity for Third Initiative. I also came up with an idea for a brand new IT specialised division called each one IT that specialises in supplying modern IT-solutions for companies in Ugandan and other African countries. Currently i also assist in developing business proposals to use on their next visit in Uganda.

CLIENT: Third Initiative
MY ROLE: Business development & Brand Concept

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EXPRESSEN
IN STORE CAMPAIGN MATERIAL
RFSU - Trust in lust
Expressen, one of Swedens largest news magazines, bundled books and movies with their magazines. This lead to rapidly increased sales and more exposure in stores than competitors.

CLIENT: EXPRESSEN
MY ROLE:Design

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RFSU / TRUST IN LUST
INFORMATION SITE DESIGN
RFSU - Trust in lust RFSU - Trust in lust RFSU - Trust in lust
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RFSU, The swedish organisation for sexual equality needed an easy way to give easy access to information about ther new toys. They were to be sold all over Sweden in apothecary shops. Among many other things an information page was created. I made some initial styleboards and animation idéas.

CLIENT: RFSU
MY ROLE: Styleboard concept, animation ideas

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SHORT INFORMATION ABOUT ME
Art Director and project manager with a passion for interaction and great communication. Currently exploring new ways to integrate online and in-store activities..in short, how to make people buy in a store what they see online or read more online about what they see in a store. loves to be inspired by others and contribute to a creative marketing process with a wide range of skills and over 10 years of experience. Always interested in new opportunities.

EXPERIENCE:
2010 08-Present / Art Director, Prodigious @ Arla Foods
2010 03-2011 05 / Marketing Director, Ostech AB
2008 08-Present / Freelance Art Director / marketing consultant
2009 03-2009 07 / Interactive Art Director, Garbergs advertising agency
2008 08-2009 07 / Interactive Art Director, Hyper Island, Stockholm, Sweden (EDU)
2008 08 / UGL,Understanding Group Leadership, Hyper Island, Stockholm, Sweden (EDU)
2007 01-2008 08 / Art Direction / Project Management at MMX Reklambyrå
2006 05-2006 12 / Project management and design at Augusti DM
2005 05-2007 06 / IHM Business school, Marketing, Law, Economics (EDU)
2002 06-2006 06 / Art Direction, Graphic Design and Copywriting at Preem Petroleum Inhouse Marketing
2000 01-2002 01 / Actor studies, Calle Flygare Actor School (EDU)
1999 08-2002 06 / Varied sales jobs, freelance
1996 08-1999 06 / Nature Science High School (EDU)

CELL: +46 704 38 47 76
E-MAIL: magnus.wallin@hyperisland.se
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